SoBe Nutritional Beverages Use Twin Lizards on Every Bottle and in All

question 125

Multiple Choice

SoBe nutritional beverages use twin lizards on every bottle and in all promotion efforts. SoBe even sponsors its own Team Lizard made up of skateboarders, mountain bike riders, and inline skaters. The lizard is used to remind consumers of the product and its benefits. To which of the four Ps does this strategy relate?

• A)promotion
• B)price
• C)publicity
• D)place

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Definitions:

Carol Gilligan

An American feminist, ethicist, and psychologist best known for her work on moral development, especially in women.

Moral Reasoning

The process by which individuals think through ethical issues and come to a conclusion or judgment.

Conventional

Adhering to accepted standards or practices; typical or expected behavior or way of doing things.

Kohlberg

Refers to Lawrence Kohlberg, an American psychologist best known for his theory of stages of moral development.