Masco Is the Name of a Well-Recognized Company in the Construction

question 91

Multiple Choice

Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2007 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamoured with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.Delta's decision to make more stylish faucets represents a change in which element of its marketing mix?

• A)product
• B)promotion
• C)place
• D)production

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Definitions:

Phylogenetic Tree

A diagram that depicts the evolutionary relationships among various biological species or entities based upon similarities and differences in their physical and/or genetic characteristics.

Distance-Matrix Method

A distance-matrix method is a procedure for constructing phylogenetic trees by clustering taxa based on the proximity (or distance) between their DNA or protein sequences. These methods place closely related sequences under the same internal branch, and they estimate branch lengths from the observed distances between sequences.

Maximum Parsimony

Maximum parsimony is a statistical method for reconstructing phylogenies that identifies the tree topology that minimizes the total amount of change, or the number of steps, required to fit the data to the tree.

Introgression

Introgression describes the movement of alleles from one species or population to another.