According to Your Text,what Should a True Marketing Decision Support

question 62

Multiple Choice

According to your text,what should a true marketing decision support system (DSS) be?

• A)reactive
• B)customer oriented
• C)interactive
• D)rigorous

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Definitions:

Confidence Estimate

A range or single value derived from a sample statistic that covers an unknown population parameter with a certain confidence level.

T-Distribution

Is a type of probability distribution that is symmetric and bell-shaped, used in statistics when the sample size is small and the population standard deviation is unknown.

Degrees Of Freedom

The number of values in a calculation that are free to vary without violating any constraints, used to determine the shape of various statistical distributions.

Sample Mean

The mean of a dataset, found by adding up all the values and then dividing the total by the count of values in the set.