Research by Wood Gundy Revealed That 72 Percent of North

question 86

Multiple Choice

Research by Wood Gundy revealed that 72 percent of North American residents are willing to try flavoured colas.
-Refer to Wood Gundy.Since the cola industry is stagnant in most areas of the country,this is important information.What will marketing research on how best to use this information begin with?

• A)collection of the data
• B)specification of the sampling plan
• C)implementation of employee empowerment
• D)recognition of the marketing opportunity

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Definitions:

Mucous Membranes

Mucous membranes are moist tissues that line several body cavities including the mouth, nose, eyelids, and internal organs, secreting mucus for protection and moisture.

Eyelids

Thin folds of skin that cover and protect the eyes, capable of blinking to help keep the eyes moist and free of debris.

Receptors

Biological structures or proteins on the surface of cells that bind to specific molecules, triggering a response within the cell.

Tongue

A vital muscle located within the mouth that plays a crucial role in the processes of taste perception, the act of swallowing, and the ability to speak.