A Calgary Television Station Wants to Determine How Its Viewership

question 61

Multiple Choice

A Calgary television station wants to determine how its viewership has changed since it has changed its programming focus. It has decided to use secondary data to determine whether its viewers' demographics have changed. What is a potential disadvantage of this research plan?

• A)the information not fitting the needs of the research problem
• B)the high cost of collecting secondary data
• C)the length of time it takes to collect secondary data
• D)interviewer bias during the collection process

Explore the role of physical attractiveness and cultural influences on mate selection and interpersonal attraction.

Grasp the significance of social identity through the concepts of in-groups and out-groups and their effects on social perception.

Analyze the effect of social and psychological factors on perceived and actual performance in different contexts.

Recognize and explain the effects of cognitive dissonance in decision-making and attitude changes.

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Definitions:

Abnormal Personality

Patterns of thought, feeling, and behavior that significantly deviate from cultural norms and cause distress or impairment.

Historical Determinism

A belief that historical events and outcomes are determined by pre-existing conditions and forces rather than individual free will.

Childhood Conflicts

Internal or external disputes experienced during childhood that can significantly influence personality development and psychological health.

Personality

The assortment of characteristics that shape a person's unique disposition.