Stair Specialist,Inc

question 157

Multiple Choice

Stair Specialist,Inc.builds customized circular staircases for homes in Vancouver.Its sales have plateaued.Nothing it does seems to change its sales picture.Its owner has asked you to advise the company on what it should do to increase its sales.Which of the following is an example of primary data that could be used for examining this marketing research problem?

• A)a survey of new home buyers in southern British Columbia
• B)an article in a construction trade journal predicting fewer housing starts during the next decade
• C)industry predictions that the number of new homes built in the West will increase by 15 percent
• D)information from the Vancouver Yellow Pages showing the number of building contractors has declined over the past five years

---

Definitions:

Loss of Income

Refers to a situation where an individual or entity experiences a reduction in earnings or revenue.

Utility Function

A representation in economics that measures preferences over a set of goods and services, often in order to derive an individual's optimal choice under constraints.

Income Bundle

A combination of goods and services that a consumer can purchase with their available income.

New Prices

The latest prices for goods or services, updated from previous values due to factors such as inflation, demand, or production costs.