Your Supervisor Has Instructed You to Conduct a Marketing Research

question 2

Multiple Choice

Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed. You have also been instructed to use primary data. Which of the following is a way of gathering primary data?

• A)gather data from Standard & Poor's General Information File
• B)develop a mail survey to study your primary market
• C)employ studies done by Industry Canada
• D)make sure you locate Internet information by using a search engine

Understand the role of social values and orientations in shaping conflict and cooperation.

Grasp the effects of competition and cooperation in group dynamics and individual behavior.

Understand the impact of power dynamics on conflict resolution and individual behavior in negotiation scenarios.

Identify the differences in conflict resolution and communication effectiveness in online versus face-to-face interactions.

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Definitions:

Skills

Abilities or competencies acquired through training or experience that enhance an individual’s capacity to perform tasks.

Extrapolation

The process of estimating, beyond the original observation range, the value of a variable based on its known values.

Indexation

The adjustment of wages, benefits, or other financial variables to match the rate of inflation, ensuring purchasing power is maintained over time.

Short-Run Forecasting

The process of predicting the immediate or near-future performance, trends, or demands using current and historical data.