Examlex
Define a marketing decision support system (DSS).Name and briefly describe three characteristics of a true DSS.
Communication
The process of exchanging information, ideas, or feelings between people through speaking, writing, or using some other medium.
Guarded
Involving careful and cautious behavior or actions.
Addressing Ambivalence
The act of recognizing and dealing with mixed feelings or contradictory attitudes towards a decision or change.
Overt and Covert Messages
Direct and openly communicated messages (overt) versus hidden or subtly delivered messages (covert).
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