As Part of Your Summer Intern Job, You Have Been

question 58

Essay

As part of your summer intern job, you have been asked to conduct marketing research on a proposed library expansion, but you do not know how the community uses its library resources or which ones it values. You decide to conduct a focus group to develop a better idea of what should be included in a quantitative survey questionnaire. How would you go about setting up and conducting the focus group?

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Definitions:

Golem Effect

A psychological phenomenon where lower expectations placed upon individuals either by themselves or others lead to poorer performance.

Failure Syndrome

A persistent feeling or belief of inadequacy rooted in repeated experiences of failure or lack of success.

Personal Conditions

The circumstances or factors that pertain to an individual's life, including health, financial status, and personal relationships.

Growth

The process of increasing in size, value, or importance; often used in a personal, economic, or business context.