Sami Lin Is Developing an Advertising Campaign Targeted to the Same

question 23

Multiple Choice

Sami Lin is developing an advertising campaign targeted to the same young audience that watched the X Games (a week-long competition in a variety of extreme sports) on television.Which of the following actions might Lin take to help enhance the chances her targeted customers will pay attention to her ads?

• A)Use neutral sounds and colours that are similar to the programs the ads follow,so there is not much difference between the program and the ads.
• B)Create noisy,boldly coloured ads to break through the ad clutter.
• C)Create ads that emphasize the excitement of the brand to get customers to think about the ads.
• D)Start a viral internet campaign using a celebrity spokesperson to endorse the product.

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Definitions:

Whole Child Concept

An educational approach that values nurturing all aspects of a child's development, including physical, emotional, social, and cognitive growth.

Intellectual Ability

Refers to the capacity to think, reason, solve problems, and learn, often measured through IQ tests or other cognitive assessments.

Social Ability

The skill to interact and communicate effectively with others in social settings.

Bronfenbrenner

Urie Bronfenbrenner developed the Ecological Systems Theory to explain how the inherent qualities of a child and the characteristics of the external environment which the child finds himself in interact to influence how the child will grow and develop.