Many Consumers Think of Post Grape-Nuts Cereal as a Product

question 111

Multiple Choice

Many consumers think of Post Grape-Nuts cereal as a product their grandfathers ate.This makes it unacceptable to a large part of the consumer market.Without changing the product,Post ran a series of Grape-Nuts ads that described the sweet,nutty taste of the cereal and encouraged people to try it as a topping on yogurt for something good to eat.What was Post trying to do?

• A)add new beliefs about product attributes
• B)discover attitudes toward the product attributes
• C)strengthen existing positive beliefs about product attributes
• D)create new beliefs toward changed product attributes

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Definitions:

Fundamentalist Religious Organizations

Religious groups that adhere strictly to what they consider the foundational texts and beliefs of their faith, often with a rejection of modernist interpretations and liberalization.

Secularization

The process of moving away from religious control and influence over societal institutions and beliefs.

Sociologists

Experts or scholars who study human society and social behavior through the analysis of different societal structures, institutions, and processes.

Consensus

A general agreement or collective unity in opinion among members of a group or society.