Define Self-Concept

question 30

Essay

Define self-concept.Choose a product (i.e. ,a good,service,or idea),and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

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Definitions:

Marketing Messages

Communications aimed at consumers or audiences to inform, persuade, or remind about a product, service, or brand.

Anticipate Objections

The act of predicting and preparing responses to potential criticisms or reservations regarding a proposition or idea.

Persuasive Message

Communication designed to convince or influence the audience to accept a particular point of view or take a specific action.

Hide Purpose

Concealing the true intention or objective behind an action, statement, or strategy, typically to deceive or mislead.