Paula Yoder and Fran Katz Created Several Gluten-Free Bread and Dessert

question 60

Multiple Choice

Paula Yoder and Fran Katz created several gluten-free bread and dessert mixes when Yoder's husband developed a severe allergy to wheat.The mixes were initially sold to friends and friends of friends,but Yoder and Katz have gradually changed their customer base.Their mixes are now sold to a catalogue retailer that markets the mixes nationwide under the brand name Delicious.With this change in customers,what should Yoder and Katz expect?

• A)derived demand issues to emerge
• B)a more formal purchasing process
• C)to have to deal in smaller order sizes
• D)a greater reliance on advertising to gain new customers

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Definitions:

Investigator

A person who conducts research or carries out an inquiry, especially in a scientific or academic field.

Longitudinal

Longitudinal studies involve repeated observations of the same variables, such as people, over short or long periods of time to detect patterns, causes, and effects.

Different Kinds

A phrase indicating a variety or diversity within categories, types, or classifications.

Moral Reasoning

The process of determining right and wrong in ethical situations, often guided by moral principles, values, and beliefs.