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PAS Systems has developed an unobtrusive flashlight-alcohol detector.The flashlight readings are inadmissible in court but are used by police officers to decide whether to hold someone for a sobriety test.Each one costs $600.
-Refer to PAS Systems.The manufacturer assembles a breathalyzer from one supplier with a slightly modified flashlight case from another supplier to make the new product.What are the breathalyzer and the flashlight case examples of?
Brands
Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.
Opinion Leader
An individual who influences others' attitudes or behaviors because they are considered knowledgeable or authoritative in a specific area.
Social Influence
The effect that the words, actions, or presence of other people have on an individual’s thoughts, feelings, attitudes, or behavior.
Opinion Leaders
Individuals who have the ability to influence the opinions or behaviors of others due to their knowledge, authority, or position within a community.
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