Which of the Following Do Business Marketers Increasingly Recognize as a Major

question 30

Multiple Choice

Which of the following do business marketers increasingly recognize as a major component of marketing strategies?

• A)customer service
• B)price collusion
• C)ethnocentrism
• D)the divider effect

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Definitions:

Materials Quantity Variance

The variance between the real amount of materials consumed during manufacturing and the anticipated amount, as per norms.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and are a significant portion of the total cost of production.

Standard Cost Card

A document that lists the standard costs associated with producing a unit of product, including materials, labor, and overhead.

Fixed Manufacturing Overhead

Costs that do not vary with the level of production or sales, such as salaries of production supervisors and depreciation of factory equipment.