Market Segmentation Can Assist Marketers to Do All of the Following

question 169

Multiple Choice

Market segmentation can assist marketers to do all of the following?

• A)develop more precise definitions of customer needs and wants.
• B)identify which variable base should be used for segmenting.
• C)more accurately define financial objectives.
• D)improve human resource allocation.

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Definitions:

Variable-Interval Schedule

A reinforcement schedule in operant conditioning where responses are rewarded after unpredictable intervals of time.

Fixed-Ratio Schedule

In behavioral psychology, it's a schedule of reinforcement where a response is reinforced only after a specified number of responses, promoting a high and steady rate of response.

Reinforcing

In behavioral psychology, refers to any consequence that strengthens or increases the likelihood of a behavior being repeated.

Partial Reinforcement

A conditioning schedule in which a reward is not administered every time the desired behavior is performed, leading to more resistant behavioral patterns.