Ten Thousand Villages Is a Nonprofit Retail Store That Sells

question 75

Multiple Choice

Ten Thousand Villages is a nonprofit retail store that sells gift items made by artisans from over 30 different countries.This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price.The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible.Which type of segmentation does the store use?

• A)demographic
• B)psychographic
• C)geodemographic
• D)ethnic

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Definitions:

Cyclohexanone

An organic compound characterized by a six-membered cyclic structure containing one ketone group, used as a solvent and in the synthesis of various chemicals.

Cation

A positively charged ion that is created when an atom loses one or more electrons, resulting in more protons than electrons.

Propensity

A natural inclination or tendency to behave in a particular way.

Hydrate

A compound that contains water molecules bound to another compound or within its crystal structure.