Karry-Lite,the Manufacturer of Lightweight Suitcases with Wheels,uses as Its Slogan,"Takes

question 117

Multiple Choice

Karry-Lite,the manufacturer of lightweight suitcases with wheels,uses as its slogan,"Takes the 'lug' out of luggage." Which type of segmentation is illustrated by this slogan?

• A)geodemographic
• B)benefit
• C)functional
• D)feature-based

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Definitions:

Market Investment

Allocating resources, often financial, into a market with the expectation of achieving a future financial return.

Drug Legalization

This concept involves removing legal prohibitions against drugs, potentially regulating and taxing their sale and use, similar to alcohol and tobacco.

Drug Prices

The cost at which medication or pharmaceuticals are sold to consumers or healthcare providers.

Drug Transactions

These are exchanges that involve the buying and selling of illegal substances or prescription medications without proper authorization.