When the Sara Lee Bakery Group Introduced Iron Kids Crustless

question 115

Multiple Choice

When the Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save parents the time and effort of slicing the crusts off sandwiches) ,what was it using?

• A)VALS segmentation
• B)geodemographic segmentation
• C)niche marketing differentiation
• D)product differentiation

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Definitions:

Event

An occurrence or happening, especially one of significance.

Law of Small Numbers

A cognitive bias that leads people to make unjustified conclusions based on limited data.

Risks

The potential for losing something of value, or the uncertainty regarding the outcome of an action or decision.

Probability

The likelihood or chance of an event occurring, often expressed as a number between 0 and 1.