H&R Block Launched a $100 Million Marketing Campaign to Parlay

question 147

Multiple Choice

H&R Block launched a $100 million marketing campaign to parlay the company's intimate knowledge of 20 million customers' finances into other services such as mortgages and investment advice.Block has great brand recognition,but consumers care about it only four months out of the year.What do its executives believe they can use to make people think of it as a company offering services year-round?

• A)repositioning
• B)reengineering
• C)demarketing
• D)niche marketing

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Definitions:

Plagiarism

The practice of taking someone else's work or ideas and passing them off as one's own without proper credit.

Copyright Abuse

Improper or illegal use of copyrighted material without authorization.

Trademark

A word, phrase, symbol, or design—or a combination of these—that uniquely identifies and differentiates the goods (or services) of one party from those of another.

Apple Logo

The iconic emblem of Apple Inc., characterized by an apple with a bite taken out of it, symbolizing knowledge and innovation.