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For Many Years,if Car Owners Wanted to Make Sure They

question 162

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For many years,if car owners wanted to make sure they would not be stranded if their car broke down,they became members of the Canadian Automobile Association (CAA) .Members also received discounts at CAA & AAA (American Automobile Association) -affiliated hotels and motels as well as access to maps and a trip planning service.Recently,a new company offering the same services has come on the market.Better World Travellers Club (BWTC) is competing against CAA by offering the same roadside assistance as CAA and at the same time,pitching a go-green philosophy.The company is diligently courting the environmentally conscious traveller.BWTC has agreed to donate 1 percent of club revenues to environmental organizations that seek to reduce the use of fossil fuel and fight global warming.In addition,its members receive discounts on travel to remote wilderness retreats,world-class eco-resorts,and "green" hotels (those that utilize energy-efficient practices) .
-Refer to Better World Travellers Club.In deciding to target the environmentally conscious traveller,BWTC had to be sure that this group would react to its marketing mix differently from other groups.If so,which criterion would the group meet?

Definitions:

Extensive Form

This term refers to a representation of a game that shows the sequence of moves, and the outcomes of those moves, emphasizing the temporal aspect of decision-making in the game.

Market Entry

The act of introducing new products or services into an existing market, often faced with barriers that must be overcome.

Profit

The financial gain achieved when the revenue generated from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Positive-Sum Game

A situation in economics or game theory where all participants can gain or benefit in some way; opposite of a zero-sum game.