Which Strategy Entails Selecting One Segment of a Market to Target

question 98

Multiple Choice

Which strategy entails selecting one segment of a market to target, and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix?

• A)universal development
• B)undifferentiated targeting
• C)concentrated targeting
• D)market development

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Definitions:

Job Sharing

Job sharing is where one full-time job is split between two or more persons who divide the work according to agreed-upon hours.

Job Rotation

Job rotation increases task variety by periodically shifting workers among jobs involving different tasks.

Task Variety

The degree to which a job involves different activities requiring various skills and talents.

Job Enlargement

The process of increasing the variety of tasks and responsibilities of a job to enhance motivation and satisfaction.