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As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.Which type of list did the organization develop for donors to receive birthday cards?
Primary Care Provider
The main healthcare professional that a patient consults for their general health concerns.
Essential Oil Diffuser
A device used to release the aroma of essential oils into the air for inhalation, believed to have therapeutic effects.
Guided Imagery
A technique used to direct thoughts and imagination towards a relaxed, focused state through guided mental images.
Soft Music
A genre of music characterized by its low volume and gentle, soothing sound, often used for relaxation or background ambiance.
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