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As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What technique did the organization use to analyze its donor information?
Philosophic Stance
A particular philosophical outlook or attitude towards concepts, life, or existence.
Collaborative Counselor
A therapist who works jointly with their client, actively involving them in the therapeutic process and decision-making.
Therapeutic Relationship
This is the professional and emotional bond between a therapist and client, seen as crucial to the effectiveness of therapy.
Monological Conversation
A form of communication where one individual does most of the talking without significant input or interaction from the listener, limiting mutual exchange.
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