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As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 31

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As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.Which type of list did the organization develop for donors to receive birthday cards?


Definitions:

Strong Ego

Refers to a well-developed sense of self that is able to effectively deal with the demands of reality, mediate between one's instincts and the expectations of society.

Weak Id

A term related to Freudian psychology, suggesting a diminished or underdeveloped id, affecting an individual's instincts and desires.

Strong Superego

In Freudian theory, having an overly dominant superego, which can lead to feelings of guilt and strict moral behavior due to internalized societal standards.

Weak Ego

Indicates an individual's lack of strength or development in the ego, affecting their self-esteem and ability to manage impulses.

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