As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 105

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What technique did the organization use to analyze its donor information?

• A)data identifying
• B)niche marketing
• C)predictive modelling
• D)customer segmentation

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Definitions:

Monozygotic

Pertaining to twin siblings who originate from a single fertilized egg, resulting in individuals with identical genetic material.

Twins

Siblings born simultaneously from the same pregnancy, which can be identical (monozygotic) or fraternal (dizygotic).

Zygote

An ovum that has been fertilized by a sperm and thus contains a full complement of 46 chromosomes, half from the mother and half from the father.

Prenatal Deprivation

Prenatal Deprivation involves the lack or insufficiency of necessary nutrients, care, or emotional support to the fetus during pregnancy, which can result in developmental issues.