Which Products Are Not Known About or Not Actively Searched

question 96

Multiple Choice

Which products are not known about or not actively searched for by consumers,and require aggressive personal selling and highly persuasive advertising?

• A)hidden
• B)specialty
• C)equity
• D)unsought

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Definitions:

Level of Significance

The threshold chosen by the researcher below which a p-value indicates that the observed result is statistically unlikely to have occurred by chance.

Expected Frequency

The predicted number of times an event will occur over a specified period in a statistical experiment.

Cramér's V

Cramér's V is a measure of association between two nominal variables, giving a value between 0 and 1 to indicate the strength of the relationship.

Cramér's V

A measure of association between two nominal variables, giving a value between 0 and 1.