Choice Homes,Inc

question 52

Multiple Choice

Choice Homes,Inc. ,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the dream of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to move up to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods.
-Refer to Choice Homes,Inc.What do the three different brands of homes (Choice,Choice Classic,and Reflections) represent for the firm?

• A)its line portfolio
• B)its mix depth
• C)its line breadth
• D)its product line

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Definitions:

Hypersensitive Response

A rapid and localized defense mechanism in plants that triggers cell death at the site of pathogen infection to limit its spread.

System-Acquired Resistance

A plant's immune response mechanism that provides protection against a wide range of pathogens following an initial infection.

Grand Rapids Lettuce

A variety of lettuce known for its crisp texture and resistance to diseases, often used in salads and other dishes.

Phytochrome

A photoreceptor protein in plants that absorbs light and mediates various growth and developmental processes.