Why Is the Creation of a Product the Starting Point

question 27

Multiple Choice

Why is the creation of a product the starting point for the marketing mix?

• A)The production department must know what to produce first.
• B)Production strategy is the first of the four Ps listed in the marketing mix.
• C)Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified.
• D)Product development takes the longest amount of time to complete.

---

Definitions:

Brown Case

Also known as Brown v. Board of Education, a landmark 1954 U.S. Supreme Court decision that declared state laws establishing separate public schools for black and white students to be unconstitutional.

Supreme Court

The highest federal court in the United States, serving as the ultimate arbiter of legal and constitutional disputes.

Segregation

The mandatory division of various ethnic groups within a nation, community, or institution.

Jim Crow

Laws and practices in the United States that enforced racial segregation and discrimination against African Americans from the late 19th century into the 1960s.