Which Term Refers to Brands Where at Least 20 Percent

question 94

Multiple Choice

Which term refers to brands where at least 20 percent of the product is sold outside the home country?

• A)evoked set
• B)global brand
• C)equity brand name
• D)master brand

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Definitions:

Precontemplation Stage

The stage of behavior change where the individual is not yet considering change or is unaware of the need to change.

Transtheoretical Model

A psychological model that outlines stages of change individuals go through in modifying behavior, from precontemplation to maintenance.

Contemplation Stage

A stage in the Transtheoretical Model of Change where an individual is considering making a change in their behavior, but has not yet committed to action.

Habit

A regular practice or routine that is hard to give up, often performed automatically and can influence one's health and behavior significantly.