When a Product Name Becomes Generic,what Will Happen Next

question 130

Multiple Choice

When a product name becomes generic,what will happen next?

• A)the firm must use black-and-white packaging.
• B)competitors are prohibited by law from using the trademark.
• C)the price will have to drop to appeal to lower-income consumers.
• D)the product name is no longer recognized as the exclusive property of one firm.

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Definitions:

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Communication without words, using gestures, facial expressions, and body language to convey a message or emotion.

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Shared expectations within a society or group about appropriate behaviors and actions, dictating acceptable and unacceptable conduct.

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The actions and behaviors individuals use to keep a relationship in a desired state or condition, promoting its continuation and health.