Choice Homes,Inc

question 83

Multiple Choice

Choice Homes,Inc. ,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the dream of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to move up to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods.
-Refer to Choice Homes,Inc.Choice Homes is considering acquiring a mortgage company to add to its marketing power in selling homes.What would this acquisition expand?

• A)the firm's product mix width
• B)the firm's line breadth
• C)the firm's product item width
• D)the firm's product line length

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Definitions:

Evolution

The process through which organisms change over time as a result of changes in heritable physical or behavioral traits.

Organizational Context

describes the environmental, cultural, and structural factors that impact how an organization operates.

Disrespect

Showing a lack of courtesy, consideration, or regard for someone or something.

Short-term Results

Outcomes or achievements that are accomplished within a brief period following an action or decision.