Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 122

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.In a meeting with Canesta corporate officials,you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by consumers.You tell them this depends on many product characteristics-all EXCEPT which one of following?

• A)how similar it is to existing keyboards in use and fulfilling needs.
• B)the degree of difficulty involved in understanding and using it.
• C)the "buy Canadian" movement.
• D)how much of a relative advantage it has over currently used keyboards.