Marketers Consider Which of the Following as an Example of a New

question 83

Multiple Choice

Marketers consider which of the following as an example of a new product?

• A)a 2012 model-year GE oven with the same style,parts,and colour as the 2009 model
• B)the addition of a management consultant service to a company that once specialized in investment management
• C)a rebranding of Lego products
• D)a flavour of Ben & Jerry's brand ice cream that was popular 5 years ago

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Definitions:

Evolution

The way in which different species of living entities are thought to have evolved and diversified from ancient forms during Earth's historical timeline.

Virulence

The degree of damage or harm a pathogen can cause to its host.

Transmission

The process by which genetic information, diseases, or traits are passed from one organism to another or from one generation to the next.