What Links the New-Product Development Process with the Objectives of the Marketing

question 116

Multiple Choice

What links the new-product development process with the objectives of the marketing department, business unit, and corporation?

• A)product-review committee
• B)concept test
• C)new-product strategy
• D)product strategy bridge

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Definitions:

Buying Decision

The process by which a consumer or organization selects a product or service to purchase, influenced by factors such as need, desire, and affordability.

Buying Needs

Represents the recognized requirements or desires that prompt a consumer to consider purchasing products or services.

Trial Close

A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy and identify objections early.

SELL Sequence

A sales technique that involves showing the product, explaining its advantages, leading into benefits for the customer, and letting the customer talk to uncover their needs and interests.