The First Filter in the New-Product Development Process Serves to Eliminate

question 77

Multiple Choice

The first filter in the new-product development process serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason.What is the name for this filter?

• A)applied diffusion
• B)business analysis
• C)test marketing
• D)idea screening

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Definitions:

Agoraphobia

An anxiety disorder in which a person is afraid to be in public places or situations from which escape might be difficult (or embarrassing) or help unavailable if panic-like symptoms were to occur.

Panic Disorder

A psychiatric disorder marked by recurrent, unexpected panic attacks along with persistent concern about having additional attacks and changes in behavior to avoid them.

Crowded Streets

Streets filled with a large number of people, vehicles, or both, often leading to congestion.

Enhancing GABA

Refers to increasing the activity of the neurotransmitter GABA, which is known for its calming and inhibitory effects on the brain.