What Is the Purpose of the Screening and Concept Testing

question 42

Multiple Choice

What is the purpose of the screening and concept testing stage of the new-product development process?

• A)to eliminate undesirable ideas and predict consumer acceptance
• B)to refine the promotion campaign to be used with the new product
• C)to determine how long the test market should be run
• D)to generate new-product ideas

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Definitions:

Panic

A sudden, overwhelming feeling of fear or anxiety that can result in extreme and unthinking behavior.

Generalized Anxiety

A psychological disorder characterized by excessive, persistent, and unreasonable worry about everyday matters, often accompanied by physical symptoms.

Phobia

A phobia is an excessive and irrational fear response to a specific object, situation, or activity, often leading to avoidance behavior.

Obsessive-Compulsive

Pertaining to a psychological disorder characterized by unwanted repetitive thoughts (obsessions) and/or actions (compulsions).