Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 122

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.In a meeting with Canesta corporate officials,you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by consumers.You tell them this depends on many product characteristics-all EXCEPT which one of following?

• A)how similar it is to existing keyboards in use and fulfilling needs.
• B)the degree of difficulty involved in understanding and using it.
• C)the "buy Canadian" movement.
• D)how much of a relative advantage it has over currently used keyboards.

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Definitions:

Representation

The use of signs or symbols to stand for objects, values, or concepts in art, literature, and other forms of expression.

Imitation

The action of using someone or something as a model and attempting to replicate or mimic their behavior, appearance, or performance.

Naturalism

The style of painted or sculpted representation based on close observation of the natural world that was at the core of the classical tradition.

Spanning Passageway

A corridor or bridge that extends over a space, connecting two points or areas.