What Is the Rate of Sales Decline During the Decline

question 58

Multiple Choice

What is the rate of sales decline during the decline stage of the product life cycle largely governed by?

• A)the amount of money spent on advertising
• B)the number of competitors in the market
• C)the intensity of the competition's marketing efforts
• D)how rapidly consumer tastes change or substitute products are adopted

---

Definitions:

Organ of Corti

A structure located on the basilar membrane in the cochlea of the inner ear, responsible for detecting sound vibrations.

Cochlea

The inner ear; the bony tube that contains the basilar membrane and the organ of Corti.

Milligram

A unit of mass equal to one thousandth of a gram, often used to measure medication or chemical substances.

Desensitized

A reduction in emotional responsiveness to a stimulus after repeated exposure to it, often leading to a decrease in intense emotional reactions.