Examlex
Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala VMC Corporation.Because buyers of fishing lures want to have the newest,most technologically improved lure,which category of adopters would most of Rapala's customers more than likely fall into?.
Urban Populations
The segment of the total population living in areas classified as urban, often characterized by higher density of human structures and services compared to rural areas.
Rural Populations
Communities or groups of individuals living in areas characterized by low population density and geographic distance from urban centers.
Alienation
A condition of feeling isolated, disconnected, or estranged from others or from society as a whole.
Modernization
A process of social and cultural change that is initiated by industrialization and followed by increased social differentiation and division of labor.
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