Because Many Services Involve a Process of Continuous Interaction Between

question 45

Multiple Choice

Because many services involve a process of continuous interaction between the service organization and the customer,which type of marketing is an important strategy?

• A)interactive
• B)relationship
• C)patronage
• D)affiliation

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Definitions:

Liquidated Debt

A fixed and settled debt amount that is acknowledged by both the debtor and the creditor.

Preexisting Duty

A legal principle that states a promise to do something that one is already legally obligated to do is not sufficient consideration for a new contract.

Unilateral Contract

A promise made by one party in exchange for the performance of a task or action by another party.

Past Consideration

A benefit already provided or an action already performed, which cannot legally constitute consideration for a current contract.