Special Events Are a Great Way to Reach Many Targets

question 162

Multiple Choice

Special events are a great way to reach many targets while partnering with both profit and nonprofit companies.The Princess Margaret Weekend to End Breast Cancer is a great example.Thousands of women take part in this weekend walk each year.Which of the following would be an acceptable goal for the Weekend to End Breast Cancer?

• A)set participation goals to provide a 12 percent return on investment
• B)reduce administrative expenses by 10%
• C)increase awareness in its target market to 75 percent
• D)gain a larger market share than other nonprofits that are administering to the same group

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Definitions:

Motivate Action

The act of encouraging or stimulating someone to move towards a specific behavior or goal.

Reasonable Request

A reasonable request is an appeal or petition that is fair, justified, and appropriate under the circumstances, often made in a professional or personal context.

Logical Case

An argument or reasoning that is structured in a coherent, reasonable manner, often supported by evidence.

Clear Facts

Statements or information that is unambiguous, easily understood, and verifiable.