Unfortunately,many Institutions of Higher Learning Have Focused Efforts on Population

question 173

Multiple Choice

Unfortunately,many institutions of higher learning have focused efforts on population segments only when they felt a segment could do something for them.For example,many schools have bombarded high school students when they feel they are needed to fill classroom seats.Few have taken the approach of trying to determine what the potential student really wants or needs.Often,once graduated,a former student is thought of only as an alumnus or alumna,not as someone who can again benefit from the services provided by the institution.Which type of marketing would be useful?

• A)relationship
• B)patronage
• C)nonprofit
• D)affiliation

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Definitions:

Birth Weight

The weight of a baby at its birth, an important indicator of neonatal and infant health and development.

Lethargy

A state of sluggishness, inactivity, and apathy that can affect an individual's ability to perform daily tasks.

Short Stature

A condition in which a person is significantly below the average height for their age and gender.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or touched, a concept typically developed in infancy.