One of the Main Responsibilities of Sport Marketers Is to Keep

question 137

Multiple Choice

One of the main responsibilities of sport marketers is to keep their loyal customers as heavy users and escalate lower-level users into loyal customers. Which type of marketing would be an effective tool for accomplishing this goal?

• A)interactive
• B)relationship
• C)patronage
• D)affiliation

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Definitions:

Inspection Costs

Expenses associated with the activity of checking and verifying the quality or specifications of goods or services.

Direct Labor-hour

A measure of the amount of time spent by workers directly involved in the production process to manufacture a product.

High-low Method

An approach in cost accounting to determine variable and fixed charges, based on analyzing the activity's minimum and maximum levels.

Job-Order Costing

A costing system used in situations where many different products, jobs, or services are produced each period.