A Management Consulting Business Stays in Touch with Its Business

question 155

Multiple Choice

A management consulting business stays in touch with its business customers with phone calls and greeting cards. It periodically sends out needs-assessment questionnaires and designs new services to meet the needs revealed in these surveys. What is this relationship marketing based on?

• A)financial bonds
• B)social bonds
• C)service bonds
• D)structural bonds

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Definitions:

Empiricism

The theory that states knowledge comes only or primarily from sensory experience.

Behaviourism

A philosophy basing psychology on the study of observable and measurable behaviors rather than mental states.

Psyche

The human soul, mind, or spirit, encompassing conscious and unconscious aspects of personality.

Logos

A principle in classical rhetoric that stands for reasoned discourse or argument, often seen as a way to persuade through logic.