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Sandy Tappan Owns an Automobile Detailing Business Called Sizzlin' Shine

question 146

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Sandy Tappan owns an automobile detailing business called Sizzlin' Shine.Her goal is to outperform other auto shops by specializing in detailing services.Her shop doesn't do any mechanical or collision repair work.Tappan prices her detailing service higher than her competition because she uses only the best materials,and they cost more than the materials used by her competitors.Her goal is to maximize profits.
-Refer to Sizzlin' Shine.Tappan has just initiated a frequent-shine card for customers who purchase her shop's services at least once a quarter.After four complete details,the customer receives the next detailing service free.What do frequency programs like this one use to implement relationship marketing?


Definitions:

Substance Use Disorder

A medical condition characterized by the uncontrolled use of substances despite harmful consequences, leading to significant impairment or distress.

Maladaptive Behaviors

Actions or tendencies that are counterproductive to oneself or to society, often developed in response to stress or trauma but detrimental to coping in healthy ways.

Repeated Use

The action of using something multiple times, often referring to habits or behaviors that become consistent over time.

Methadone

A medication used in treatment for opioid dependence that can also relieve chronic pain; it helps reduce withdrawal symptoms without the euphoric effects of the abused drug.

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