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Virtual Bellhop is a company that ships your skiing equipment and your golf clubs to a vacation site so they are there when you arrive and you don't have to carry them through the airport.There is no way this company could institute relationship marketing.
Managers
Individuals responsible for planning, organizing, leading, and controlling the activities of an organization to achieve business goals.
Planning Process
A series of steps taken to achieve a specific goal, typically involving setting objectives, developing strategies, and outlining tasks and schedules.
Situation Analysis
An assessment of an organization's current situation, identifying its strengths, weaknesses, opportunities, and threats to inform strategic planning.
Competitive Advantages
Refers to the attributes that allow a company to produce goods or services better or more cheaply than its rivals, thus providing a superior value to the customer and a benefit over competitors.
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