Which of the Following Use Another Manufacturer's Already Established Channel

question 126

Multiple Choice

Which of the following use another manufacturer's already established channel and are used most often when the creation of marketing channel relationships may be expensive and time consuming?

• A)strategic channel alliances
• B)relationship channels
• C)reverse channels
• D)multiple distribution alliances

---

Definitions:

Keynesian View

An economic theory stating that active government intervention in the marketplace and monetary policy is the best method of ensuring economic growth and stability.

Supply-Side View

An economic perspective emphasizing the importance of increasing production and supply as a key to economic growth, price stability, and employment.

Balanced Budget

A budget where revenues equal expenditures, resulting in no deficit or surplus.

New Classical View

An economic theory that emphasizes the importance of supply-side factors, rational expectations, and market-clearing prices.