Which of the Following Statements Best Illustrates How Market Factors

question 2

Multiple Choice

Which of the following statements best illustrates how market factors affect channel decisions?

• A)Industrial customers tend to buy in larger quantities and require more customer service.
• B)Geographically concentrated target markets should be served with an indirect sales force.
• C)Widely dispersed markets require fewer intermediaries.
• D)A very large market requires fewer intermediaries.

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Definitions:

Prosocial Behavior

Behavior that is intended to benefit other people.

Agreeableness

A personality trait characterized by warmth, friendliness, and a cooperative nature, often associated with higher levels of empathy and concern for others.

Posterior Cingulate Cortex

A part of the brain situated in the medial aspect of the cerebral cortex, involved in processing memory and emotional responses.

Self-perception Theory

A concept suggesting people develop attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.