Canesta Company Has Developed a Virtual Keyboard Out of Light

question 48

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.If,in choosing its channel,Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device,what will its choice of channels largely be influenced by?

• A)exclusivity agreements
• B)market factors
• C)product factors
• D)internal environmental agreements

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Definitions:

Dividends

A portion of a company's earnings distributed to its shareholders, usually in the form of cash or additional stock.

Reserved Funds

Monies set aside for specific purposes or contingencies, not to be used for general expenses.

Financial Difficulties

A situation where an individual or organization struggles to manage financial obligations, potentially leading to insolvency.

Bank Loan

A sum of money lent by a bank to a borrower with the expectation of being paid back with interest.